Map of brands in luxury fashion, pt. 1

Fashion, News and commentaries

A recent chart depicting the seeming diversity of food brands actually belonging to a few companies made me think that the same could probably be said of fashion brands, especially in the luxury sector. I decided to map some of the biggest brands to serve as guide, which can be quite helpful when I write posts on the business side of fashion.

As most of you probably know, Moët Hennessy Louis Vuitton (LVMH) is a giant conglomerate with subsidiaries that stretch all the way to China and diversified across several products from alcohol to watches. I realized as I was making the charts that it would be quite difficult to fit it all in one post so I decided to do a series instead and this is the first of that series.

I’m starting the series based on information that is the most readily available which means companies that are publicly traded. As I go through the series, I will also do my best to map brands held by private companies as well.

For this series, I’m starting with Kering, Richemont, and Prada. The brands are grouped according to the way the respective companies organize them as business units. For example, Kering has the Luxury and Sports & Lifestyle divisions. Out of the three, Kering offers the most transparent annual report, offering revenues by division, by region and in some cases, by brand. Kering also states its percentage ownership for each brand here, which I’m also pasting below. Richemont on the other hand offers revenue figures by business area: Jewellery Maisons, Specialist Watchmakers, etc. and by region. Prada, the smallest of the three, have 4 brands – sales from each brand are outlined in the company’s quarterly and annual reports.

brands_map_luxury_pt1

 

Here is Kering Group’s percentage ownership of its brands:

kering_ownership

 

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